To open their store with a splash and occupy the number ONE slot in Chennai, the ‘DIVA’ fashion boutique masterminded a ‘ONE rupee auction.’
Items- 100 designer dresses draped on mannequins
Participants- 100 cash-rich socialites
Minimum bid price- ONE Rupee
Time limit- ONE hour
Process- Participants submit their bids electronically onto 100 touchscreens; ONE beside every mannequin, highest bidder takes the respective dress
Expected Profit- Rs.10 lakh (Rs.10000/ dress)
On the opening night, every socialite walked to exactly ONE mannequin, submitted her bid, and in ONE hour, walked out with a designer dress, paying only ONE rupee. What a steal!****************************************************************************************************************








